GrowthMarketing plan

A Marketing Budget Worked Back from Your Revenue Goal

Enter the revenue you're aiming for and the most you'd spend. The plan works back to the placements it takes, the interviews and applications before them, and a budget by channel and month for your year.

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Admin · Marketing plan

Real screens from Mizuhiki Search, a demo agency. Every name and figure on them is a sample.

How it works

From a revenue goal to a month-by-month budget

01 · Goal
Start from what you want to earn
A revenue goal and a monthly ceiling give the expected revenue with its range, the placements, the budget for the year and the cost per placement, worked back stage by stage from applications.
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02 · By month
Where the money goes, month by month
Each channel's budget for the year and the placements expected from it, with starts plotted against spend so you can see when fees land.
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03 · Spend
What each channel actually cost
Record spend by month across fourteen channels, grouped as they are bought: Google, Yahoo! and Microsoft search ads; LinkedIn, Meta, LINE, X, display, YouTube and TikTok; job boards; SEO; events and outdoor. Or import a CSV. The Marketing report reads it for spend, cost per placement and pace against plan.
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The Details That Matter

Every assumption, yours

Average fee, stage rates and each channel's results can each be changed. Owners and admins save; anyone else can try numbers.

Your year

Plan on the calendar year or April to March, the way your books close.

Last year's records

Import last year's figures and its spend joins the ledger, without overwriting months typed by hand.

Read by the report

Leadership reports show how each month is pacing against this plan.

No guessed numbers

A channel you haven't spent on yet is shown as not planned. The plan prices it from your own results once there are some, never from an industry average.

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